INSIGHTS, IDEAS & STRATEGIES

A COO Should Not Be a Counterweight A COO does not exist to balance out a CEO or founder. That idea sounds appealing, but in practice it is often the beginning of a bad relationship. A counterweight assumes the founder is the problem. Too fast. Too scattered. Too much. So the answer becomes simple: hire someone to slow things down, smooth the edges, and keep them in check. That is not what a COO is for. And it is certainly not what a Fractional COO is for. If that is the role

If you’re a founder in igaming, fintech, or any fast‑moving tech business, the question isn’t if you need strong operations: it’s how you get them without crippling your burn. Enter the fractional COO. A fractional COO is a senior‑level operator who works with your business on a part‑time or retainer basis, typically 16 - 24 hours per month. Instead of hiring a full‑time Chief Operating Officer with a six‑figure salary, benefits, and equity, you pay a fraction of that cost bu